Applied Net 2025 (Oct. 6-9) is quickly approaching! With the wide range of sessions and inspiring speakers who will be featured at the conference, attendees can come ready to expand their knowledge and gain new experiences. In this session preview, Michael Rabinowitz, presenter for “EZLynx: Unveiling the New Commercial Lines Submission Workflow” shares what attendees can expect during the talk.
ACN: What is your background on your session’s subject? What excites you most about being in this field?
Michael Rabinowitz (MR): Many agent workflows, especially those focused on new business and remarketing, have been built based on what was possible decades ago. Management system vendors have iterated on this but have never reimagined the workflow down to the core of what a true modern commercial workflow can look like for agents who are looking to grow their commercial book. I'm excited that EZLynx was daring enough to revisit what's possible today and then invest in creating this new and improved experience
ACN: What can attendees look forward to during your session?
MR: EZLynx is excited to unveil the new commercial lines application and rating workflow!
Past solutions have focused on providing experiences based on the distribution method or the size of client business. Our new workflow flips the script by providing a single-stream, unified experience that simplifies data capture, whether you're receiving real-time quotes from the built-in CL comparative rater or preparing the requisite forms to distribute to underwriters. We'll also be covering some best practices around building commercial submissions.
ACN: Is there a particular topic in your session you think is especially interesting?
MR: Agents are eager to reap the benefits of incorporating a commercial lines comparative rater, but they struggle with how to most effectively incorporate this technology into their workflows. Agents are going to be blown away by how we've built this functionality directly into EZLynx. Guided cues along the commercial application workflow take the guesswork out of quoting multiple lines of business with multiple carriers in real-time.
ACN: Why do you think this topic is important right now?
MR: The hard market conditions felt so strongly on the personal lines side of insurance have made commercial lines appealing from a growth perspective. We've seen this consistently across all agencies and market segments. They're looking for technological solutions to help them save time, write more business and grow their books more profitably.
ACN: What is a highlight or two you hope attendees will take away from your session?
MR: Technology makes life easier by making you more productive, and this session will show you how. Agents will come away with a guided, straightforward workflow for building out commercial submissions in EZLynx. It's my hope they'll also come away confident they've found a recipe for repeatable success.
If this session preview sparked your interest, don’t stop here. Applied Net 2025, Oct. 6-9, is packed with 250+ sessions designed to help you lead with confidence, innovate with purpose and connect with the brightest minds in insurance. Whether you're looking to sharpen your tech skills, explore AI-driven solutions or build your network, there's a seat waiting for you in Las Vegas. Register today.