EZLynx® entered 2025 with the bold mission to make agencies twice as productive. If you’ve been keeping up with product releases throughout 2025, you know it’s been an incredible year for innovation. If you missed any, here’s a quick recap of a few “big splash” items.

Artificial Intelligence

Throughout the year, agencies participated in the Applied AI Lab, guiding use cases, testing features and collaborating on new ideas, all in the name of bringing about the next generation of AI-powered solutions. We enjoyed working with users to create tangible time savings and improve results for existing workflows.

EZLynx Virtual Assistant™ (EVA) represents a whole family of AI-fueled features, each designed to enhance the way your organization engages with clients. EVA helps solve real-world problems, improve employee productivity and strengthen the way businesses operate every day.

• EVA Email Content Assist helps draft and edit engaging emails. Purpose-built for insurance agents, EVA streamlines the email creation process, ensuring clear, concise and engaging communication. Prompts make it easy to decide the length, tone and subject matter.
• Email and Account Summarization for Your Inbox works with both the Outlook and Gmail add-ons to summarize incoming email threads and client communication history. Enjoy these features on your phone or any other device used for email.
• EVA Account Summarization collates information from the account activity log, including emails, texts and agent notes, to provide an immediate summary of communication history with the client. Just think of the time you’ll save by no longer having to get caught up manually!
• EVA Product Assistance acts as a virtual help desk, ready to answer questions and guide users through using EZLynx Management System™. Ask EVA how to do something in EZLynx, using natural language, and she will reply with step-by-step instructions.

The New Commercial Lines Experience

EZLynx’s new commercial lines application and submission workflow provides the efficiency gains needed to thrive in the small-to-medium commercial insurance space.

EZLynx takes the guesswork out of building commercial submissions with guided workflows to streamline the way agencies prepare, organize and track all their commercial submissions. Whatever your preferred submission method, a singular workflow with focused data entry screens saves time with every submission — time that can be used to write more business and grow a commercial book. With fewer errors, faster workflows and stronger best practices, users will have more confidence and success with every submission.

Need help choosing the correct markets? A simplified NAICS lookup feature provides appetite and product guidance, allowing users to focus on the carriers most likely to underwrite their clients' specific risks.

With the new built-in commercial lines rater, choosing to quote multiple lines of business with multiple carriers is no longer a fork in the road along the submission path — it just happens. We’ve made real-time commercial lines rating truly simple and seamless. Be on the lookout for the new commercial lines rater in early 2026.

With all this, plus features like quote comparisons, underwriter communication, ACORD form generation, proposals and premium financing, EZLynx enables users to pursue, quote and win commercial business more profitably.

Modernized Email Campaigns

Email isn't just a communication tool; it's a strategic asset for insurance agents. Email campaigns help grow and retain clients, as well as expand reach, in a way that feels efficient and personal for the audience. EZLynx helps create, monitor and manage these campaigns more easily than ever.

A step-by-step workflow guides users through setting up, scheduling and sending. Need some help targeting just the right audience? No problem — just leverage the applicant and policy data already in EZLynx.

A new campaign performance screen provides easy-to-consume summaries of an email campaign’s success, including delivery rates, bounce rates, unsubscribes, open rates and click rates, so agencies can adjust their strategy and refine messaging to improve results. For example, study your click rates to determine the types of content your clients find most engaging.

Looking Ahead

At this year’s Applied Net, we showed glimpses of some very exciting things to come. We explained that EVA isn't just a series of point solutions. She represents an intelligent layer that is seamlessly woven into EZLynx. A layer that’s always present, always learning and designed to scale across your entire customer journey.

Attendees saw EVA transcribe the recording of a phone call between an agent and a prospective client, extract the relevant details, create the customer record, pre-populate the application and retrieve a quote.

EVA also delivered instant, context-aware responses to natural language questions — summarizing complex topics and linking directly to source data. What’s Mr. Jacob’s deductible for collision? Does Mary’s policy include towing service? How much did Joe Castillo’s premium increase at renewal? It is like having an AI-powered search engine built into your agency management system. But EVA is so much more, because she can also take action: texting ID cards, sharing certificates, emailing clients to answer their questions and scheduling crucial follow-up tasks for the coming days.

We see a future where intelligence is embedded everywhere — making an agency’s AMS faster, smarter and more proactive. A future where AI doesn’t just support the work — it multiplies the impact.

For more information about these or the many other product release highlights from 2025, please visit the EZLynx Product Release Hub.