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Speakers

Courtney Brablec

Courtney Brablec
Solution Consultant, Applied Systems

Courtney Brablec is a Solution Consultant at Applied Systems, supporting Canadian insurance brokerages in optimizing their workflows and technology strategy. With deep experience in brokerage operations, she translates real-world processes into practical, technology-driven solutions that improve efficiency, consistency, and user adoption.

Matt Lane

Matt Lane
SVP of Product Management, Applied Systems

Matt Lane is SVP of Product Management at Applied Systems where he is responsible for Epic, CSR24, Epic Quotes Personal Lines, and Applied Marketing Automation. Previously Matt led Product Management at Sabre Corporation serving airlines and travel agencies around the world. Earlier in his career Matt worked in consulting for Bain & Company and Fiserv. Matt holds a patent for optimizing results in digital marketplaces, an MBA from University of Chicago, and a BA from Vanderbilt University. Matt resides in Dallas with his wife and two daughters. He enjoys coaching youth sports, golfing, playing music, and skiing.

Ross

Ross Pambrun
CEO of the Memphis Group

An international keynote speaker, Ross ‘MEMPHIS’ Pambrun is a talented, spirited, and engaging presenter who uses humour and storytelling to enhance his varied speaking engagements. Ross recently spoke at the ‘Wall Street Journal Future of Everything Festival’ in NYC about the social progress of Artificial Intelligence. An Indigenous Métis business leader, Ross is the CEO of a cyber innovation company, The Memphis Group, a 2023 Innovation Award winner for their artificial intelligence developed technology aimed at protecting communities and values at risk from wildfires. A popular emcee with experience as an actor and musician, he is skilled at connecting everyone in a room. Ross’ recent popular presentation topics have included awareness, application, and the challenges of artificial intelligence. As well as his leadership talks, Ross presents on topics around navigating the Indigenous landscape and strengthening Indigenous relationships along with building awareness amongst attendees. Ross proudly wears medals awarded from the Province of Alberta and City of Calgary for his 24+ years of service as a professional firefighter. Ross completed a 100-podcast-episode series interviewing guests from diverse backgrounds and recently completed filming a Treasure Hunting TV show ‘Red River Gold’ with plans for national broadcaster release on May 5, 2025. With a strong Métis heritage, Ross is keen to share stories and build on a growing narrative through new and engaging conversations. Follow Ross ‘MEMPHIS’ Pambrun’s journey and learn more about him at www.rosspambrun.ca

Amanda Recchia

Amanda Recchia
Director, Product Management, Applied Systems

Amanda leads product strategy and vision for communications and workflow management domains in Epic. With more than 18 years of experience across a wide range of roles at Applied Systems she is dedicated to understanding and solving real-world challenges to improve workflow efficiency and elevate the service experience between agents and brokers, and their customers.

Tammi Shapiro

Tammi Shapiro
SVP and GM, Benefits Solutions, Applied Systems

Tammi is the SVP and GM for Benefits Solutions at Applied where she leads product and GTM for the Benefits business. Tammi has built her career in enterprise software, with a deep focus in the broader financial services and technology space. Prior to joining Applied she was the global head of product for financial services at ServiceNow where she launched and led strategy and product management for the banking and insurance industries. Her prior experience includes roles at Fiserv, CashEdge, American Express and A.T. Kearney. She received her BA from Northwestern University and an MBA from The Wharton School at the University of Pennsylvania.

Steve Whitelaw

Steve Whitelaw
Senior Vice President and General Manager, Applied Systems

Steve Whitelaw leads Applied Systems’ Canadian business and oversees client and partner relationships across the region. He brings extensive experience in technology and operational processes that empower brokers and insurers. Prior to joining Applied, Steve served as Vice President of IT Planning, Execution & Operational Effectiveness at Travelers Canada. He has been an active contributor to industry organizations, including HCAIP, and most recently served as Chairman of the Board of Directors for CSIO. Steve holds a bachelor’s degree in science and a master’s degree in kinesiology from the University of Waterloo.